Customer at a glance


THE CHALLENGE: Building skills capabilities to serve many industries

General Electric creates products and services ranging from aircraft engines, power generation, and oil and gas production equipment, to medical imaging, financing, and industrial products. In order to serve its customers in over 180 countries across its business segments, GE required quick and reliable access to a wide variety of skills.

THE SOLUTION: Accessing a global network of independent experts

2020欧洲杯体育投注平台GE started an on-demand initiative, called GE GENIUSLINK, in which qualified talent from its large network is matched to internal projects. Then GE GENIUSLINK tripled its external talent pool by partnering with Upwork to gain direct access to a global network of flexible experts.

THE RESULT: Delivering quality work 50% faster

2020欧洲杯体育投注平台To date, GE has completed over 100 projects across 7 categories, including video production, print and online advertisements, customer service support, data management, and project management.

2020欧洲杯体育投注平台Key results:

  • Average time to engage: less than one day
  • Average project completion: 50% faster than traditional hiring methods
  • Project quality: average 4.95 out of 5.0 job success ratings

“Our partnership with Upwork helps our teams get business done faster by providing direct access to a global network of freelance experts—with rapid collaboration to drive speed and productivity for General Electric teams and customers.” — Dyan Finkhousen, Founder of GENIUSLINK, General Electric

See how you can achieve your business goals faster and cost-effectively with freelance help. Visit Upwork today.